The marketing strategy of Amul, as analyzed by RDS Digital, is a masterclass in building a timeless brand through innovation and relatability. Known for its iconic “Amul Girl” campaigns, the brand expertly blends humor and topicality to resonate with diverse audiences. Amul leverages a robust mix of traditional advertising, social media engagement, and grassroots campaigns to maintain its strong market presence. By emphasizing quality, affordability, and a connection to Indian culture, Amul has not only established itself as a household name but also set a benchmark for impactful, consumer-centric marketing in the dairy industry.