Online Reputation of a brand is more important than Lead Generation: Ritesh Mathur For Ritesh, Director, 45ISPL, a brand's online reputation is a must. When multiple brands are trying to sell products to the same set of audiences, the audiences would prefer that brand that is comparatively known and rated higher than the others.
This coronavirus pandemic has imposed a behavioral change on everyone, be it individuals, the government, or the business houses. Everyone is now trying to adjust to the new rules. For business houses, in particular, the situation is even more challenging. How and whom to sell products when there are no markets and no customers. And thus, everything is slowly shifting to online. Be it small, medium, or large, businesses are shifting their operations online. This has brought an all-new set of opportunities for digital marketing agencies that provide such services to their clients. We are talking to one such company, 45ISPL whose Co-Founder and Director, Mr. Ritesh Mathur shares some interesting insights as to how a brand should utilize this adverse situation to strengthen its image in the market. A Digital Marketing